SOCIAL MEDIA ASSETS & MISC

INSTAGRAM FACE FILTERS.

I created a number of simple Instagram face filters in Spark AR Studio as extra assets to promote various releases. These filters utilized the album artwork, some basic 3D models and snippets of audio from the release being promoted.

FINAL NFT ARTWORK BY J M

FINAL NFT ARTWORK BY J M

NFT CONCEPTS & SOCIAL MEDIA ASSETS.

For the Never Say Die Records NFT project I created concept NFTs utilizing unused album artwork from an external collaborator. These concepts helped to refine the teams ideas about the overall NFT drop, as well as my own. In my role as Head of Design I pushed for J M (a highly talented 3D artist) to produce the final NFTs for the drop. I concluded I did not have sufficient time to complete this project to the high standards I deemed necessary for a drop on a prestigious broker, such as Nifty Gateway. I felt it was important to push for the highest standards possible in order to generate a substantial profit. J M had also released NFTs via Nifty Gateway previously, and had strong connections with the service which was further reasoning for my decision. I produced a variety of social media assets to promote the NFT drop.

treasure hunt marketing ASSETS.

For this treasure hunt marketing campaign, for which I helped contribute to the idea, I created a number of assets experimenting with different software. This release was a part of a series of releases more focused on underground sub-genres than those typically released by the label. This string of releases was marketed as Black Ops. Video assets were created to mimic early video game mission intros (Metal Gear Solid in particular), which would appeal to our observed target audience. I had the time to experiment with Zephyr Pro which allowed me to create a 3D model of the lead artist on this release from a series of photos taken at multiple angles.

ARTWORK CREATION TIMELAPSE ASSETS.

To show off the incredible artwork illustrations by (VINNE.ART), I deconstructed the final Photoshop files and original sketches. I re-compiled the layers in video format to show the production process of the artwork. I added subtle effects to emphasize this and added titles to tie these specific asset with all other assets associated with these releases.

LABEL & ARTIST GIPHY STICKERS.

A selection of animated GIF stickers I created for artist GIPHY pages to be used online, in messaging and overlaid on Instagram stories etc. Artwork and logos created by external collaborators.